This is Us

We are a team of artists and creatives who want to support the growth of our vital artistic community in Canada.

MEET THE TEAM

About Us

Level Up has been designed to support arts entrepreneurs through an unprecedented digital transformation in the industry.

Our team has created a program that provides artist entrepreneurs with the right digital knowledge and skills to compete in a rapidly changing marketplace. While the sector has experienced major challenges recently, our community is creative and resilient. We believe that arts and culture breathe life into our country, cities, and communities; and our objective is to pave the way for an even stronger comeback. 

LEVEL UP is presented by the Latin Sparks Festival, an annual celebration of Latin American dance, music, food, and culture; attracting tens of thousands of festival goers from across Canada and the US. 

Level UP is made possible thanks to the support of our partners.

Meet Our Team

THE PEOPLE BEHIND LEVEL UP
EXECUTIVE DIRECTOR

Carl

MARKETING DIRECTOR

Kareem

Graphic designer

Jessica

MARKETING MANAGER

Hala

Brand Manager

Teagan

Outreach Manager

Paula

What Courses Are Right For You?

Check out our full course load or focus your studies with one of our course bundles.

About Us

At Level UP, we believe that there is nothing more fulfilling in life than turning your passion into a sustainable career. Our objective is to help artists and arts organizations combine talent, business acumen, and technology so that they can achieve financial independence doing what they love!

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Read More

01

For Artists, By Artists.

Welcome to Level UP, the business & technology hub for the arts.

Problem.

Our team created Level UP to fill a major gap in the arts and culture sector. There is outstanding talent out there, but artists and arts organizations often lack access to business knowledge and technology skills that can make or break their careers. Artists work long and hard to develop their unique craft, however they often struggle to turn their talents into prosperous careers. We believe that artists breathe life into our world, and we want to see them thrive financially.

Solution.

Level UP is here to provide accessible resources in business and technology for artists and arts organizations. Our programs are intended to provide tangible and practical knowledge and skills that can be applied to the real world. We’re here to offer artists not just the inspiration, but the know-how and tools to build a sustainable business or career.

Frequently Asked Questions.

What Is Level UP?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

How can I benefit from the courses at Level UP?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

How much does it cost to enroll?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

How long is each course?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

What format does courses take?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

When does courses take place?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

When does courses take place?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

What type of device / browser do I need?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

Can I record or download the videos?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

Am I able to interact with my instructor?

Level UP is a digital academy for creatives and artists, who wish to take their entrepreneurship skills to the next level.

Our Founder.

Victoria Mahoney

Head of Marketing & Partnerships

Harmony Marketing

Johnny Guo

Founder

Six Social

RebeccaDiem 

Digital Strategy & Communications Manager

The Word On The Street Toronto 

Peter Albert

Director

Music.Art.Ppl

Carl Karamaoun - Founder
Carl Karamaoun is the founder of Level UP and a Canadian AI business leader and educator focused on helping organizations and individuals build practical business and technology skills. His work centers on applying artificial intelligence and digital tools to improve organizational operations, administration, and long-term sustainability, particularly within education and not-for-profit contexts.

Through his involvement with Latin Sparks Festival, Carl has worked closely with artists across music, dance, and cultural disciplines. These experiences highlighted a recurring challenge: while artists excel creatively, many lack access to structured business and technology education needed to sustain and grow their work. Drawing on his background in technology and business administration, Carl identified an opportunity to address this gap.

Inspired by this insight, Carl co-founded Level UP to create a platform that equips artists with tangible skills in entrepreneurship, technology, and digital literacy. In parallel with his work at Level UP, Carl is also President of AIDAPT, a Canadian firm supporting organizations in adopting artificial intelligence to improve productivity, competitiveness, and service delivery.

Connect with Carl on LinkedIn.

Level UP Now!

Enroll for FREE and get ready to Level UP your business or career.

Contact Us

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